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Marketing by a variety of people is considered to be a very crucial issue in contemporary business. It is so, because nowadays there is really fierce competition on the most of markets, which proves that in order to become significantly more likely to earn at least good profits on our market, we have to be really innovative. For instance due to the help of interactive agency Poland we can improve the popularity of our make and have a huge influence on its creation. It is so, because currently for instance social media face increasing interest from people all over the world, which can be discovered on the example of Facebook.